"Ice Cream in Costa Rica" Published
Innovation towards seasonal products and in/out launches was one of the main 2013 trends in ice cream, with manufacturers including new indulgent ingredients while taking advantage of the most popular cartoon characters, such as Barbie and Hot Wheels, to add value to their launches. The offer of added-value features, such as whole hazel nuts, and unique flavours through higher-quality formulations remained a key factor in the dynamism of the category, which changes frequently in accordance with...
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