Pasta in Bulgaria - New Market Research Report
Pasta is one of the most popular packaged food types in Bulgaria. Over the review period, pasta sales were driven by consumers' tastes becoming more sophisticated, and people being willing to pay more for products of higher quality. When the financial crisis affected incomes negatively, pasta remained popular due to cheap brands. Many people like a combination of pasta, cheese and sugar, and consumers' preferences maintained the demand for pasta. This mostly concerned packaged pasta, while...
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