New Market Report Now Available: Soft Drinks in the United Arab Emirates
While the United Arab Emirates saw an economic downturn in the middle of the review period, the country saw strong economic growth for the review period as a whole. This enabled low- and mid-income consumers to buy more soft drinks. Strong growth in soft drinks during the review period was also linked to the health and wellness trend, which saw consumers seeking to consume more bottled water and fruit/vegetable juice, as they sought to increase their fruit consumption.
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