New Market Study Published: Frozen Processed Food in Lithuania
In 2013, frozen processed food witnessed some diversification and development of previously empty niches. This allowed the category to be stagnant in volume terms, which is important, keeping in mind that the population continued to decline by a further 1% in 2013. Conservative attitudes towards frozen products as a fast food alternative also started to change among Lithuanians. Due to this, more and more people consider fewer preservatives or a complete absence of them within frozen products...
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