New Market Report Now Available: Packaged Food in Ecuador
Packaged food in 2013 is set to grow faster than in the previous year and the overall review period. In 2013, companies invested more in product innovations, improvement in brand images, consolidation of distribution networks, and the introduction of marketing campaigns. This mainly paid off in 2013 as growing brand awareness and attractiveness appealed to a more economically-stable consumer base more willing to expand its consumption as consumers began to fully emerge from the effects of the...
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