Report Published: "Breakfast Cereals in China"
Rising awareness of the benefits of healthy eating will remain a key growth driver for breakfast cereals in 2013. Leading players and media organisations informed consumers about the health benefits of breakfast cereals, which thus attracted many health conscious consumers' attention. Moreover, growing interest in western culture resulted in a growing number of Chinese consumers embracing western healthy eating concepts. Many thus adjusted their eating habits in order to include breakfast...
View full press release