New Market Study Published: Sugar Confectionery in Lithuania
The country not only went through the worst recession on record in recent years, but also experienced a massive increase of publications in the media about the do's and don'ts of healthy eating. Apparently, declining incomes served as far more efficient anti-diabetes campaigns than any media initiatives or government efforts. Once the spending power of consumers rebounded, sales started to grow once again, both in volume and value terms.
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