Baby Food in Costa Rica - New Study Released
Innovation has been a key driver in the performance of baby food in 2013, while aggressive advertising campaigns and point-of-sale promotions were developed by the main manufacturers to maintain or their sales shares. Given the intense level of competition in baby food, unit prices and value for money deals remain an important driver of sales, this type of promotion is especially important in prepared baby food. The launch of a new packaging format (doypack) by Alimentos Heinz de Costa Rica...
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