Recently Released Market Study: Spreads in Estonia
The category of spreads is expected to see growth in 2013 as consumers begin to trade up and are more likely to purchase higher-quality and premium-priced spreads. Furthermore, as consumers are becoming more confident in economic terms, they are becoming less keen on preparing jams themselves and are purchasing the finished product more often to save time due to fast-paced lifestyles. In addition, the trend towards purchasing jams of local origin has continued leaving sales of international...
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