New Market Research Report: Frozen Processed Food in Guatemala
Frozen processed food will have current value sales of GTQ326 million in 2013, with 7% current value growth. A lack of freezers in rural areas of the country, where houses either cannot afford them or do not have electricity is the main obstacle for growth in frozen processed food. These products are therefore consumed by middle and upper urban class consumers, who tend to have busier lifestyles and are willing to pay for the convenience of having easy to prepare...
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