New Market Study, "Fine Wines/Champagne and Spirits in Canada", Has Been Published
Canadians continued to choose higher-end selections in purchasing alcoholic beverages in 2013 as economic improvement supported demand for vintage wines and premium spirits. Although the market supports mass brands and mid-tier wines and spirits, Canadians in general are drinking less but better, in that tastes are becoming more discerning as alcoholic refreshment becomes focused on quality over quantity.
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