Soup in Ireland - New Study Released
Soup is a mature product category, which struggled, in many ways, to innovate over the review period. While small artisan producers with fresh ingredients and new flavours have helped reinvigorate the chilled soup category, other variants such as dehydrated and instant soups have, over the years, been the target of what can be classified as "gastronomic snobbery", and category shares have declined. Canned/preserved soup is still seen as hearty and wholesome, providing good value for money, but...
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