New Market Research Report: Sugar Confectionery in Costa Rica
Differentiation remains a challenge for manufacturers compared to other confectionery categories despite a variety of marketing and product development initiatives in 2013. Manufacturers were focused on applying new marketing strategies, while taking advantage of their best known brands to achieve a stronger market position. Social media such as Facebook was used extensively as a tool to increase brand awareness, and this form of advertising has been key to brand performance in sugar...
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