Breakfast Cereals in Poland - New Market Research Report
The consumption of breakfast cereals strongly relates to the health and wellness trend, as this category benefits from a healthy image. Muesli and hot cereals benefit from the most positive image, because they are perceived as natural products, with rich nutritional value. RTE cereals are popular because of their convenience and speed of preparation, because milk, yoghurt or sour milk drink just needs to be added before consumption. On the other hand, more and more consumers are aware that many...
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