Market Report, "Noodles in Latvia", Published
While strengthening purchasing powers are expected to significantly benefit plain noodles in 2013, the increasing employment rate will support moderate growth for instant noodles. In Latvia, instant noodles are perceived as an economical and convenient, but not very healthy, meal solution, mainly due to the preservatives they contain. Thus, thanks to higher disposable incomes, Latvian consumers concerned with healthier lifestyles are tending to shift from instant noodles to plain noodles, for...
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