Market Report, "Spectacles in Spain", Published
The spectacles market has been strongly affected by economic crisis: consumers are trying to avoid unnecessary expenses and or seeking to minimise them by purchasing low-cost products. In this contest, private label offers are fast increasing and many retailers have exclusively focused on selling their brands. The strategy is that of offering competitive prices, extended warranty and promotions. The trend is particularly strong within readymade glasses and spectacles whilst it is still not...
View full press release