New Market Research Report: Drinking Milk Products in Sweden
Over the review period private label milk had a modest influence on drinking milk products. Everything changed in late-2012 when Arla Foods AB was forced to sell its newly acquired Grado Mejeri due to competitive legislation. Several players entered into a bidding war and Sweden's second biggest retailer, Coop Sverige AB, won the possibility to increase its own dairy production. It decided to scale up the production and thereby affected the market balance. ICA Sverige AB responded and entered a...
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