New Report Available: Biscuits in Pakistan
Biscuits experienced rising acceptance not only as a snack but also as a mini meal and not only amongst urban consumers, but also amongst rural consumers, because of a change in lifestyle, supported by increasing affordability. Biscuits not only gained in acceptance among children but manufacturers such as English Biscuits Manufacturers and Continental Biscuits Ltd (TUC biscuits) targeted adults through advertisements such as "halki phulki bhook main" (when you feel little hunger). In this...
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