Just Released: "Contact Lenses in Turkey"
The value growth rate for contact lenses in Turkey was faster than in the previous year due to the increasing concerns about health. Ciba Vision (Novartis), the Ministry of Health and the Turkish Ophthalmology Society have undertaken a project to raise the general awareness of contact lenses throughout Turkey and therefore also to increase sales of contact lenses in the country. As direct substitutes for each other, spectacles and contact lenses compete for consumer spending in vision...
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