New Market Research Report: Sauces, Dressings and Condiments in Nigeria
Other than population and income growth, which are driving the key categories of bouillon/stock cubes and tomato pastes and purees, westernisation and increasing sophistication are key growth drivers for this category. The average Nigerian consumer developed tastes that are more refined over the review period and therefore demands quality, well-seasoned food. Convenience is also a key factor driving demand for these products since some of them make cooking either easier or faster, with product...
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