Recent Study: Other Pet Food in New Zealand
Other pet food increased by 5% in current value terms in 2012, above the 3% current value CAGR of the review period. Volume sales grew by 3% during 2012, partially driving current value growth during the year. Higher value growth during 2012 was mainly due to the strong polarisation in pricing and positioning within other pet food, continuing on from 2011. Both private label offerings and economy brands, as well as premium brands, were the main drivers of this trend....
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