Just Released: "Yoghurt and Sour Milk Products in Nigeria"
Drinking yoghurt such as kunnu is popular in Nigeria and the category drives overall growth in yoghurt and sour milk drinks. As disposable incomes continue to rise and demand for different flavoured products grows, manufacturers are able to seize consumers from the unpackaged market, providing better quality, packaged products. Packaging the drinks mostly in drinkable (and flavoured) formats presents them as an alternative to normal soft drinks, while also being perceived as filling and...
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