Now Available: Ice Cream in Mexico
Impulse ice cream is expected to see the fastest growth in 2013, of 6% in current value terms. This category sees innovation every year, mainly from the leaders in the category, Helados Holanda and Nestle Mexico. Consumers seem to be used to new product launches in impulse ice cream brands targeted towards young adults, teenagers and children primarily. At the same time, innovations are regularly supported by media advertising, especially in outdoors and printed media. Helados Holanda has...
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