New Market Research Report: Ready Meals in the United Kingdom
The horsemeat scandal significantly impacted upon ready meals in 2013, damaging consumer confidence in ready meals, particularly frozen ready meals. Leading frozen ready meal manufacturers, such as Iglo Bird's Eye, Tesco and Findus, withdrew products due to the presence of horsemeat within several product lines, and this adversely affected growth. The scandal also affected chilled ready meals, despite no evidence that these chilled products were involved.
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