"Ice Cream in Japan" Is Now Available at Fast Market Research
Ice cream saw steady 2% growth in both 2012 and 2013. Major players concentrated their campaigns on their leading brands, particularly because 2013 was an anniversary year for most of these major brands. This marketing strategy contributed to the steady growth of ice cream sales. The companies also launched crossover products from well-known brands in other categories, such as snacks, confectionery and soft drinks, to attract new customers. Convenience stores also expanded the sales of their...
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