Now Available: Dermatologicals in Sweden
Pharmacies moved towards a stronger consumer focus in order to compete with modern grocery retailers which started selling OTC products. One important measure for pharmacies was to increase their coverage of dermatological products, as many regard these as a borderline case, although still undoubtedly in line with the pharmacy mission. Products covered in beauty and personal care benefitted the most but the more consumer orientated direction also spilled over into categories, such as medicated...
View full press release