Drinking Milk Products in Australia - New Market Research Report
Drinking milk products is growing by 4% in current value terms in 2013 up from the 3% growth experienced in 2012. Most of this growth is coming from categories outside of the mainstay of cow's milk, the market for which is still adjusting to the impact of the price-war between Australia's two largest supermarket chains, Coles and Woolworths. This price war was triggered in 2011 when first Coles and then Woolworths decided to sell their private label products for A$1...
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