Now Available: Microwaves in Denmark
Microwaves in Denmark increases in volume terms by 2% to reach 236,000 units in 2013. In current value terms, the category increases by 4% reaching DKr416 million. Throughout the review period and also in 2013, manufacturers of microwaves are putting more emphasis on the link between microwaves and the preparation of healthy food. That is done in the planning stages of the product and also in the marketing and selling phases. Companies selling microwaves try to connect the microwaves with...
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