New Market Study, "Personal Care Appliances in China", Has Been Published
Benefiting from rising awareness of personal health and hygiene amongst local consumers, personal care appliances recorded healthy volume growth in 2013, with strong demand from lower-tier cities and the rural market, and replacement demand from higher-tier markets. Body shavers accounted for the biggest share of volume sales in 2013, due to the large consumer base and the high frequency of use.
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