Market Report, "Fine Wines/Champagne and Spirits in India", Published
The increasing influence and coverage of corporate parties, fashion events and other global events was a major driving force behind the strong growth of fine wines/champagne and spirits in 2013. Celebrity culture and a media focus on celebrity lifestyles saw young consumers pursuing an aspirational lifestyle in response. Additionally, the increased availability of high-end products had a significant impact on a relatively underdeveloped category.
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