"Corporate Strategies in Small Appliances: The Shopping Spree Continues" Now Available at Fast Market Research
The shopping spree that started after the economic crisis, continued in 2012 and 2013 in small appliances. A sluggish market forced manufacturers seeking growth to look beyond traditional categories and market segments, many using acquisition as an entry tool. Accessing different consumer segments, manufacturing capacity, distribution networks or local know-how to gain long-term growth became more important than just gaining market share.
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