New Market Report Now Available: Sports Nutrition in Sweden
Endurance sports were very popular in 2013 and became something of a movement in Sweden. Interest among everyday consumers increased in jogging, biking, skiing and in just generally pushing personal limits. This development is not only visible in the greater demand for products suitable for endurance sports but also through different organised events. For example, the yearly cross-country skiing event Vasaloppet, with approximately 15,800 participants, was fully booked in less than 11 minutes...
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