New Market Report: In-Car Entertainment in Thailand
In-car entertainment in Thailand showed a positive performance in 2013. Cars were considered a necessity by wealthier consumers, as modern public transport is concentrated within central Bangkok only. Public transport such as buses is popular amongst low-income consumers, whilst BTS and MRT underground are not so extensive, and are concentrated in the heart of Bangkok. Therefore, many consumers rely on their own cars, motorcycles and taxis, and in-car media players and in-car navigation are...
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