Market Report, "Dishwashers in Greece", Published
With disposable income shrinking to unprecedented levels, more and more Greek consumers are forced to choose between "must have appliances" and "nice to have appliances". Dishwashers are increasingly falling into the "nice to have" -if not outright luxury- category as the government-induced austerity measures and booming unemployment rates have sliced disposable income, leaving little room for such purchases. Thus, while users of dishwashers are likely to replace their appliance if broken,...
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