New Market Report: Bags and Luggage in South Korea
Bags and luggage in South Korea is characterised by two major trends - brand equity and product scarceness. The category is heavily influenced by brand name while at the same time consumers are looking for more unusual and rarer products which are not owned by many people. Consumers consider brand name first when making a purchase. They then tend to look for designs which are unique or rare and which reflect their individuality. For instance, a model sells out quickly...
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