Recently Released Market Study: Biscuits in Australia
Australia has amongst the highest per capita consumption rates of biscuits in the world A$70.10 worth of biscuits per capita each year. The primary consumption occasion for biscuits is as a side dish for an afternoon cup of tea, colloquially known as "a cuppa". This is a tradition that is rather antiquated and consequently dying, retained predominately by the older generation. Innovation in Australian biscuits is consequently rare, with consumers preferring familiarity instead. Despite this...
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