Snack Bars in Germany - New Study Released
Snack bars continued to be a rather small category of packaged food in Germany, and the only products with noteworthy sales, especially when considering the very large food market overall, remained granola/muesli bars, which was responsible for the large majority of the category's value sales in Germany (predicted to be 85%). Granola/muesli bars can benefit from the health and wellness trend on the one hand (since they are considered to be a healthier alternative to most other snacking...
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