Recent Study: Breakfast Cereals in Brazil
While breakfast cereals have been traditionally associated with breakfast, increasing purchasing power, combined with a more hectic lifestyle leading consumers to look for more convenience food and snack options, is boosting sales of the category. Indeed, thanks to higher disposable incomes, Brazilian consumers are more likely to purchase higher-priced products and are more concerned about health and wellness issues. Breakfast cereals are considered to be a source of fibre and nutrients and...
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