New Market Study Published: Snack Bars in Turkey
Snack bars registered a higher growth rate in 2013 than in 2012. This better performance largely stems from increasing health awareness of Turkish consumers. Especially, the young educated population prefers these products since they work as healthier and more nutritious alternatives. Moreover, these products serve as both snacks and meal replacements and this double function stimulates growth in snack bars. Granola/muesli bars is dominating snack bars, with energy and nutrition bars...
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