Recent Study: Homeshopping in China
With the continuous growth in online consumers, many homeshopping players developed their internet retailing business. Meanwhile, TV shopping has becomes less appealing to Chinese consumers. By 2013, almost all leading players, including Shanghai SMG-CJ Homeshopping Co Ltd and Jiayou Homeshopping Co Ltd, established important internet retailing businesses. Shanghai MecoxLane International Mail-order Co Ltd went even further; its online platform (www.m18.com) recorded almost double the sales of...
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