New Market Report Now Available: Consumer Health in Sweden
In 2013 consumer health value sales grew by 3%, which was lower than the CAGR for the review period. There were several reasons for this more suppressed development, such as the rise in generic products in OTC. As these products are sold at lower unit prices, their growing popularity had a negative impact on overall market value growth. Furthermore, the European Food Safety Association's (EFSA) regulations created uncertainty about the messages that can be conveyed in the marketing claims for...
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