New Market Study, "Mobile Phones in Thailand", Has Been Published
Undoubtedly smartphones moved faster in terms of retail value growth and volume sales than feature phones in 2013. The retail price of smartphones continued to drop faster than the price of feature phones. There were many important factors supporting this trend. First, international brands and domestic brands competed aggressively to be the leader in smartphones. Second, replacement demand moved away from feature phones towards affordably priced smartphones. Third, telecommunications operators...
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