"Charge Cards in the Philippines" Now Available at Fast Market Research
Charge cards remained unknown to the majority of the Philippine population at the end of the review period. Awareness of availability remained low in 2013 due to the lack of marketing and advertising efforts by the sole operator, American Express Co, and BDO Unibank Inc, which is the exclusive issuer of this type of financial card in the country. As such, in 2013 the category recorded almost no improvement in terms of cards in circulation, volume or value transactions.
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