New Market Research Report: RTD Tea in Guatemala
RTD tea is posting strong volume and value growth in Guatemala, mainly because the products are perceived as healthy soft drinks. Also the increased participation of local brands like Sun Tea from Industrias Alimenticias Kern's y Cia is bringing more dynamism to the category. In 2013 RTD tea had total value sales of GTQ146 million, a 38% increase in current terms.
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