Market Report, "Soft Drinks in Colombia", Published
The soft drinks industry in Colombia is driven by two main forces: an increase in disposable income and an emerging health and wellness trend. The increase in disposable income has a higher impact and explains why during 2013 and the whole review period there was significant market expansion, especially amongst lower-priced categories like concentrates. The poverty decline from 37% of the population in 2010 to 33% in 2013 signifies that around 1.7 million people left poverty and become active...
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