Frozen Processed Food in Georgia - New Report Available
In 2013 the share of unpackaged frozen ready meal sales increased due to expansion of the product assortment, but also due to price competition (affordability, sales by weight). Still, sales of packaged ready meals were not negatively impacted by the development of unpackaged weighted ready frozen ready meals. The reason for this is that packaged frozen ready meals are basically sold through supermarkets and hypermarkets, and the popularity of such modern channels is increasing in Georgia.
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