"Soft Drinks in Iran" Published
Only a decade ago, the consumption of soft drinks was limited to carbonates in Iran, and other categories had a very limited presence due to a lack of awareness among consumers. This trend has changed significantly in recent years by the introduction of new categories like juices, bottled water and energy drinks. In spite of stagnation for carbonates because of the negative advertisements regarding their side effects, the whole soft drinks category has seen rapid improvement which is linked to...
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