Ready Meals in Saudi Arabia: New Research Report Available at Fast Market Research
While the concept of ready meals remains foreign to most Saudi consumers, sales are expected to continue to register a considerable increase at 7% in current value in 2013, but to remain modest at just SR43 million. The majority of consumers in Saudi Arabia prefer cooking with fresh ingredients or using only certain canned/preserved or frozen meal components. Nevertheless, as some consumers in particular in urban areas become more interested in incorporating different cuisines into their...
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