Recent Study: Direct Selling in Sweden
The busy lifestyles of Swedes act both for and against direct selling. On one hand, it offers consumer the opportunity of shopping in a less stressful environment, and on the other it is a time-consuming process compared to shopping online. However, the majority of Swedes perceive the direct selling process as time-consuming, with the price and quality of the products difficult to compare with similar ones, and the process is viewed as pressurised where the consumer is expected to purchase...
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