New Market Report: Analgesics in Colombia
Advertising is importantly shaping analgesics with increasingly more targeted and specialised recommendations pushing self-medication amongst consumers. The main active ingredient is less publicised in advertising pieces assuming that consumers are more knowledgeable regarding them, giving more emphasis to boosters such as caffeine. Advertising is focusing on specific pains (headache, back pain, joint pain) to draw consumers as these pains are increasingly common due to the busier and more...
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